Adanna Asson, Soca Music's premiere Marketing, PR and branding architect opens the door and reveals how she built her company and where she intends to take her artists and by extension the genre. Adanna's clients include Patrice Roberts and Kerwin Du Bois.
I sat with Adanna on the balcony of guest house on the island of Anguilla. It was the morning after an electrifying concert that featured several Soca aritsts. She had every reason to cancel because of exhaustion, however being the consummate professional, she greeted me with a smile and was eager to tell her story. I was eager to hear.